When it comes to what makes a beauty brand great, the answers can certainly be quite varied. However, what are the factors that make an online beauty store stand out from the crowd? With an increasing number of shoppers choosing to purchase their beauty products online, it can be difficult to know where to start when moving to the digital space. One of the main ways to stand out is by having a sleek and stellar web design; this is the first thing that your customers will see when exploring your brand. Let’s peek at some of the best websites in the beauty industry and what they do well.
Dior is a brand that’s made quite a reputation for itself thanks to awesome fragrances and haute-couture apparel. However, on their online store, their beauty department is certainly leading the way. When it comes to providing information to the customer, they certainly have it right with a detailed description accompanying each product. This gives the customer access to everything that they’d need to know, such as formulas and ingredients, available shades and options, and even tips for application and use. The product pages come with a simple, distraction-free design that focuses customer attention on the products themselves. On the landing page, engaging videos and gorgeous imagery are used to grab attention right away. DesignRush can help your beauty brand stand out like Dior.
One of the biggest beauty brands out there, you might believe that it would be impossible to navigate a site such as Sephora.com that features thousands of different products from multiple brands. However, this simply isn’t the case – a sleek, clean design and simplified navigation system make it easier than ever for customers to find what they need in no time at all. And, as if all the amazing beauty products on offer weren’t enough, users can easily find tutorials, tips and more laid out in the ‘how-to’ section.
Olay.com is the perfect option for anybody who is searching for high-quality skincare products based on science. However, it’s not just their products that stand out from the crowd – from the second that you land on their website, you can tell that this is a premium beauty brand. The design is clean and simple with a minimal color scheme, accompanied by an easy to follow navigation system that allows users to search by product type or skin concern. The Skin Advisor feature allows users to find the perfect product for them based on a selfie that can be uploaded in seconds.
Guerlain is a famous French beauty brand offering a selection of exquisite fragrances, makeup and skincare products used by many celebrities. They pride themselves on the unbeatable quality of their products and are true leaders in the beauty industry. However, when it comes to design, this brand fully understands the importance of simplicity. Their website is not crowded with products and is supported by a simple navigation system, high-quality imagery, and detailed information for a complete on-site experience.
To conclude, the main things that beauty brand owners can learn from the design of the leading websites in the beauty industry is that a simple, clean-cut design paired with an easy-to-follow navigation system and detailed information is key to standing out.